Wednesday, September 14, 2016

Running Shoes as Casual Wear

Greetings! Earlier this year the Atlanta Journal Constitution reported Metro Atlanta’s population expanded to 5.7 million residents. The number includes the 11 county metropolitan area, with Fulton county as the largest with 1 million people.

The Atlanta Track Club proudly stands as the second largest running organization in the United States with more than 26,000 members. The Track Club hosts over 30 races a year, including the world’s largest 10K with 65,000 participants. These numbers in light of the Sneakers exhibit, which was recently at the High Museum of Art, led me to think about the number of athletic shoes purchased. In the process, I learned athletic shoes have crossed over to the realm of casual wear and thus sales have increased yearly for over 15 years.

I haven’t tracked down exact numbers for units of athletic shoes sold or runners in GA, however, the southeastern region has over 7 million runners. This includes 8 states. Meanwhile
Some 45.1 million pairs of shoes were sold to support an over 70 BILLION dollar athletic shoe industry in U.S. I saw two numbers for the average shoe price, one at $66 and the other at $88.

That is a terrific amount of people spending a fair amount of money on athletic shoes not to actually be running, walking or working out in the footwear.

Spend Money Wisely. Run.


Tom

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