How did this happen? The least healthy foods for young people to consume happen to rank high among their favorites. A short list includes chips, chicken nuggets, fruit leather (aka fruit rolls), and cereal bars. In all honesty these items are tasty. Their manufacturers and retailers know that as well, and thus aggressively market said items to a target audience of children.
Last week our school "celebrated" healthy lifestyles. During our morning announcements I added the above information. Wow, was it a hard sell to pass off bananas over cereal bars and carrot juice over sugar filled boxed drinks. Not only do the kids like the taste of the bad stuff, they have the false notion that cereal bars and fruit leather and similar snacks are good for them.
By using words like chicken, fruit, and cereal seems close to illegal. To a degree such advertising is tantamount to the Smoking Joe Camel ad which appealed to teens with cigarette ads.
Healthy names. Unhealthy snacks. Read ingredients. Try to eat well.
Tom
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